Heritage & Mastery
Swarovski was founded in 1895 by self-taught mechanical genius Daniel Swarovski, who sought to create increasingly beautiful stones in large quantities.
Swarovski has been a family-owned company for more than 120 years, and is now managed by the 5th generation of the Swarovski family. Daniel Swarovski’s core values of integrity, respect, and excellence are
still prioritized by the Swarovski family.
Available in a myriad of colors, effects, shapes, and sizes, Swarovski crystals offer designers a fabulous palette of inspiration, and are produced according to the innovative, lead-free* Advanced Crystal standard.
Born out of a passion for detail and high-precision cutting, these precious ingredients impart refined glamour to everything they embellish.
Swarovski Trend & Inspiration
Renowned for creating beautifully crafted crystals, Swarovski’s innovations are driven by stories that capture the defining mood of the moment in ways that have meaning.
Products are developed that speak, have a voice, and have relevance to the world in which we live. They offer a glimpse of a radiant future.
Swarovski’s Trend Intelligence Department carefully researches future trends in culture and fashion to provide thoughtful insight and inspiration for designers.
This research is used by Swarovski to create new products that are relevant to upcoming trends, and also shared with customers to help inform their design process.
View Swarovski Trends & Inspirations