Swarovski is the premium brand for the finest crystal embellishments since 1895. | Swarovski is recognized for its
innovative excellence and its collaborations with top-class designers and brands
in the fashion, jewelry,
accessories, interior design and lighting industries across the globe. learn more
Heritage and Mastery
Swarovski has a heritage of craftsmanship, creativity and innovation that has been built and protected since 1895.
On Trend
Swarovski inspires creativity in the world of fashion, art and design through their thoughtful trend research.
Environmentally Responsible
Swarovski uses cutting edge technology to produce superior product and to be environmentally responsible.
Heritage & Mastery
Swarovski was founded in 1895 by self-taught mechanical genius Daniel Swarovski, who sought to create increasingly beautiful stones in large quantities.
Swarovski has been a family-owned company for more than 120 years, and is now managed by the 5th generation of the Swarovski family. Daniel Swarovski’s core values of integrity, respect, and excellence are
still prioritized by the Swarovski family.
Available in a myriad of colors, effects, shapes, and sizes, Swarovski crystals offer designers a fabulous palette of inspiration, and are produced according to the innovative, lead-free* Advanced Crystal standard.
Born out of a passion for detail and high-precision cutting, these precious ingredients impart refined glamour to everything they embellish.
Swarovski Trend & Inspiration
Renowned for creating beautifully crafted crystals, Swarovski’s innovations are driven by stories that capture the defining mood of the moment in ways that have meaning.
Products are developed that speak, have a voice, and have relevance to the world in which we live. They offer a glimpse of a radiant future.
Swarovski’s Trend Intelligence Department carefully researches future trends in culture and fashion to provide thoughtful insight and inspiration for designers.
This research is used by Swarovski to create new products that are relevant to upcoming trends, and also shared with customers to help inform their design process.
View Swarovski Trends & Inspirations
Environmental Responsibility
Advanced Crystal - The New DNA of Crystal
ADVANCED CRYSTAL -
Superior. Brilliant. Lead-free*
SUPERIOR
> Ahead of competition with pioneering technology.
> Raising the bar for quality and sustainability in the industry.
> Exceeding today's industry standards. Anticipating those of tomorrow.
BRILLIANT
> Same sparkle for which Swarovski is famous.
> Same variety and dependability.
> Added value to your assortment - just brilliant
LEAD-FREE
> Carefully selected raw materials providing perfect peace of mind.
> Patented lead-free* formula
> Because it's what you don't see that matters.
*Crystal glass and all other material containing 0.009% lead or less. Formula is patented in the US and 16 European countries.