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more than a century, SWAROVSKI ELEMENTS
has been the world's leading supplier
of the finest crystal products available.
Commitment to quality, innovation
and value continues today in the family
owned SWAROVSKI ELEMENTS™ factory
based in the Austrian Alps. |
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Quality
SWAROVSKI ELEMENTS continues
their tradition of providing
customers with the highest
quality jewelry components,
producing eye-catching brillance
through a wide spectrum of
colors consistent through
every size and shape.
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The
purity of the crystal is the key to
creating optimum clarity in
each piece. |
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Machine
cutting and polishing insures that
the facets are perfectly cut at precise
angles. This ensures the best dispersion
of light through the piece. |
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All
stones and beads must pass through
the uncompromising quality control
department at the SWAROVSKI ELEMENTS
factory. |
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Innovation
SWAROVSKI ELEMENTS
continues to follow the company
motto, "To constantly
improve what is good".
First spoken by company founder
Daniel Swarovski, these words
guide the movement of the
company towards being on the
cutting edge of technology
and fashion. |
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The
research department is constantly
working to develop new ways to perfect
their cutting technology that best
reflects as much light as possible. |
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SWAROVSKI ELEMENTS
collaborates with the top fashion
design teams from all over the world,
developing new products to meet their
creative needs. |
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This
unique combination of technology and
design make SWAROVSKI ELEMENTS the
leader in both of these areas by providing
customers with new cuts, designs and
colors that reflect the forecast for
the fashion and design markets. |
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Value
SWAROVSKI ELEMENTS is the
number one name in Crystal.
Their name stands out in many
products such as jewelry,
textile enhancements, giftware,
ornaments, design features,
and lighting architecture. |
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SWAROVSKI ELEMENTS
crystal will not lose any of its brilliance
over time. The precision and clarity
of the material will not deteriorate. |
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A
commitment to producing the best quality
goods for the best value, shipped
in the best protected and branded
packaging in the market. |
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SWAROVSKI ELEMENTS
places advertisements in leading publications
so that consumers understand the importance
of and will ask for, the brand name
SWAROVSKI ELEMENTS. |
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History
With a rich and productive
history, the SWAROVSKI ELEMENTS
organization has brought itself
into the future by contributing
to a wide variety of trends
and fashions. |
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1895
Daniel Swarovski took his revolutionary
method of stone cutting to Wattens,
Austria to take advantage of the clean
water power of the Alpine rivers. |
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The
company quickly grows and improves
as it develops into an international
concern. |
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1931
Textile Trimmings are introduced into
the marketplace. |
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1937
Glass reflectors for road and railway
safety are developed. |
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1948
SWAROVSKI ELEMENTS Optics division
is founded for binoculars and telescopic
sights. |
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1955
The unveiling of a revolutionary new
crystal coating called Aurora Borealis. |
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1965
Production begins on a line of crystal
chandelier parts. |
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1967
SWAROVSKI ELEMENTS applies their
stone cutting experience to cutting
synthetic stones including cubic zirconia. |
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1975
Hot Fix technology is developed to
produce "iron on jewelry"
with transfers for the textile trade. |
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1976
SWAROVSKI ELEMENTS introduces its
crystal gift line making finished
goods for the consumer market. |
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1977
SWAROVSKI ELEMENTS introduces its
first jewelry line. |
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1987
The foundation of the SWAROVSKI ELEMENTS Collectors
Sociey is established. |
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1995
SWAROVSKI ELEMENTS celebrates it
centenary with the opening of SWAROVSKI ELEMENTS Crystal
Worlds in Wattens, Austria, celebrating
the magic of crystal. |
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1997
Crystal Mesh is launched as the first
Crystal Fabric. |
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1999
Crystal Tattoos are developed as body
jewelry with a pioneering hypo-allergenic
skin adhesive. |
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2003
SWAROVSKI ELEMENTS retail shops open
worldwide. |
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Today
More than a century later the company
is still in family hands and growing,
guided by their founder's philosophy
of keeping the highest standards of
quality, innovation and value, while
attending to the preservation of the
environment. |
